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[ Client project · Recruiting website ][ Sterling, IL ]

All work

A recruiting site that shows future officers what the job pays, what the schedule looks like and every step to apply.

Sterling Police Department on a computer, screen 1
Sterling Police Department on a computer, screen 2
Sterling Police Department on a computer, screen 3
Sterling Police Department on a computer, screen 4
Sterling Police Department on a computer, screen 5
Sterling Police Department on a phone, screen 1
Sterling Police Department on a phone, screen 2
Sterling Police Department on a phone, screen 3
Sterling Police Department on a phone, screen 4
Sterling Police Department on a phone, screen 5

The challenge

Small-city departments compete hard for new officers. Sterling PD needed one place to send people that answers the real questions up front: what it pays, what the shifts are and what the process looks like.

What we built

  • Pay and benefits up front, with the real numbers
  • The nine steps from application to the police academy, in order
  • Training, history, officer profiles and a gallery with the department's own photos
  • A downloadable applicant fact sheet
  • A clear next step at the end of every page, built for phones

Services

  • Website design and build
  • Content structure
  • Recruiting pages