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[ UX and UI optimization · Online store ][ Sterling, IL ]

All work

UX and UI improvements to the online store of a Sterling manufacturer that has made leather gear for uniformed professionals since 1938.

Visit the live site
Boston Leather on a computer, screen 1
Boston Leather on a computer, screen 2
Boston Leather on a computer, screen 3
Boston Leather on a computer, screen 4
Boston Leather on a computer, screen 5
Boston Leather on a phone, screen 1
Boston Leather on a phone, screen 2
Boston Leather on a phone, screen 3
Boston Leather on a phone, screen 4
Boston Leather on a phone, screen 5

The challenge

A large catalog of very similar products has to be easy to browse on any device, for officers, firefighters and dealers alike.

What we built

  • Focused UX and UI improvements on the existing store
  • A smoother experience for browsing the catalog
  • No rebuild: we worked inside the site they already had

Services

  • UX review
  • UI design
  • Store experience

UX and UI optimization on the existing site. Not a full rebuild.

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